3rd UAE EDITION


Clean Middle East Conference

Uniting Leaders and Ideas to Shape the Future of Cleaning and Hygiene

13 th Oct, 2025 | JW Marriott Marina, Dubai | 10:00am - 4:15pm

Diamond Sponsor

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About the Event

Following the resounding success of our 2024 edition—which brought together over 300 delegates and featured more than 35 influential speakers from across the GCC—Clean Middle East Conference – UAE 2025 returns with a future-focused agenda designed to explore the evolving priorities, challenges, and opportunities within the cleaning, hygiene, and soft FM industries.

As the UAE continues to set regional benchmarks in urban development, hospitality, and smart infrastructure, the demand for sustainable, data-driven, and human-centered facility management practices is at an all-time high. This conference acts as a vital nexus where knowledge sharing meets business opportunity, uniting commercial cleaning businesses, FM experts, housekeeping heads, healthcare hygiene leaders, and food service hygiene professionals under one roof.

CMEC-UAE 2024 in Numbers


34
+

Speakers

600
+

Registrations

8
+

Countries

300
+

Delegates

CMEC-UAE 2024 Highlight video

What You’ll Experience..

Future-Focused Insights

Learn from experts about the trends transforming cleaning, hygiene, and facility management across key sectors.

1
Targeted Sector Sessions

Join dedicated tracks for healthcare hygiene, commercial laundry, and food service standards.

2
Interactive Activities

Engage in myth-busting sessions, mini talks, and spotlight presentations for practical, actionable takeaways.

3
High-Impact Networking

Meet solution providers, decision-makers, and peers to exchange ideas and explore business opportunities.

4
Innovation Showcase

Discover the latest technologies in cleaning automation, sustainability, and performance enhancement.

5

Attendee Profile

  • Laundry professionals

  • Senior housekeeping professionals of hotels

  • Soft FM service providers

  • Healthcare and infection control professionals

  • Food hygiene and safety professionals

  • Educational institutions

  • Shopping malls

  • Sustainability experts

  • Cleaning industry associations and organisations

  • Regulatory authorities

  • Industry consultants and experts

  • Hospitality professionals

  • Airports

  • Cleaning chemical and equipment manufacturers and distributors*

T&C*
•⁠ ⁠Entry is free of cost to all members of the cleaning and hygiene industry (refer to the above-mentioned organisations), except cleaning chemical and equipment manufacturers and distributors (who are not sponsors).
•⁠ ⁠The confirmation of registrations is at the sole discretion of the organisers, i.e. Media Fusion

Event Agenda

10:00 AM – 10:55 AM
Registration
11:00 AM – 11:05 AM
Welcome Address
11:05 AM – 11:10 AM
Keynote Address

Hariom Singh
Chief Sales Officer, Dhofar Global
11:20 AM – 12:05 PM
Panel Discussion

Soft FM Reimagined: Driving Efficiency & Sustainability Through Innovation
Topics: Integrated services, digital FM tools, ESG goals, data-driven cleaning

Arjun Mohan
Chief Executive Officer, Vanguard Facilities Management

Mohamad Abou Laban
Managing Director, OCS

Anas Gahshan
Director of Facility Management, HSE & Sustainability | Kaizen AMS

Sajjad Akram
Soft FM Expert Consultant, Masdar City

Prakul Tewari
Senior Vice President, Al Ghurair FM Consultancy

Shinaan Madathil
Associate Director, Emrill
12:10 PM – 12:20 PM
Audience Activity 1:

"Quick Fire Hygiene Myths Busted!"

Interactive quiz with small giveaways to test industry knowledge
12:30 PM – 12:50 PM
One-on-One Interview:

Washroom Hygiene Decoded: Tips that increase customer satisfaction scores

Sarika Saluja
General Manager, World Toilet Organization

Shamal Raj
Executive Housekeeper | Atlantis The Palm
12:50 PM – 1:00 PM
Presentation:

Jothie Walford
Managing Director, Gtech
1:00 PM – 1:40 PM
Networking Break & Lunch
2:00 PM – 2:45 PM
Panel Discussion:

Balancing Automation with Human Expertise: The Hybrid Cleaning Workforce of the Future

Tatjana Ahmed
Director of Housekeeping, Grand Hyatt Dubai &
Chairperson of the UAE Housekeepers Association

Shafeek Sainlabedeen
Chief Executive Officer, Tafawut Environmental Services Llc

Andrea Yoko
Director, Yoko Excellence Solutions

Pamini Hemaprabha
Luxury Hospitality Professional

Subhojit Banerjee
Executive Director - Housekeeping, Wynn Al Marjan Island Ras Al Khaimah

Alexander Manafi
CEO & Co-Founder, ToolSense

2:55 PM – 3:05 PM
Mini Talk:

The Talent Crunch – Strategies to Attract, Train & Retain Skilled Housekeeping Staff

Varun Kalra
Cluster Executive Housekeeper, The First Group Hospitality

3:10 PM – 3:55 PM
Panel Discussion:

Eco-Laundry 2030 – Reducing Footprints Without Compromising Performance

Mayur Bommai
Co-Founder ,Laundryheap

Chinmoy Chaterjee
General Manager, Golden Sands Laundry

S. John Manohar
Cluster Director of Housekeeping, J5 Hotels

Baburaj Nair
Executive Housekeeper, Mama Shelter Dubai

4:00 PM – 4:15 PM
Felicitation Ceremony
4:15 PM
Closing

Healthcare Hygiene Workshop (Certified)

Registration: 10:00 AM onwards

Session: 11:00 AM - 1:00 PM

Duration: 2 hours

Topic: Interactive session focused on infection control, hand hygiene compliance, and emerging threats in healthcare environments.

Hanan Farag Rashed
Infection Control Preventionist,
Emirates infection prevention and Sterilization Society

Lakshmi Priya Shanmugam
Infection prevention and Control Practitioner,
Emirates infection prevention and Sterilization Society


Food Service Hygiene Dialogue (Open to all the attendees)

Lunch: 1:00 PM - 1:40 PM

Session: 2:00 PM - 3:30 PM

Duration: 1.5 hours

Topic: A deep dive into HACCP standards, foodborne risk mitigation, and equipment hygiene protocols.

Speaker:

Rohit Sharma
Regional Sales Director, Dhofar Global

Zachary Roy
Restaurant Manager, LOWE

Dr. Kani Chezhian
Manager, International Restaurant Quality Assurance, The Wendy's Company

Rita Abu Obeid
Co-Founder, Specifico

Marwa Kazoun
Corporate Quality Assurance Manager, Global Catering Services

Rita Abi Ghosn
Director of QHSE & Nutrition, Intercat Hospitality

Hendriea DCosta
Food Safety and Training Manager, Gourmet Gulf

Maria Challawala
QHSE Advisor, Kitopi

Jana Majzoub
Founder, Behind My Meals

Oualid Marghin
Director International Operations, Wendy's

Jahaber Sadiq
Sr. Manager – Food Safety & Microbiology, Emirates Flight Catering

Leena Varghese
Food Safety Specialist, Dave Quality Management

Mona Harbali
Food Safety Manager, Lavoya Restaurants Group

Speakers

Anas Gahshan

Director of Facility Management, HSE & Sustainability, Kaizen AMS

Alexander Manafi

CEO & Co-Founder
ToolSense

Arjun Mohan

Chief Executive Officer
Vanguard Facilities Management

Andrea Yoko

Director
Yoko Excellence Solutions

Baburaj Nair

Executive Housekeeper
Mama Shelter Dubai

Chinmoy Chaterjee

General Manager
Golden Sands Laundry

Hariom Singh

Chief Sales Officer
Dhofar Global

Hendriea DCosta

Food Safety and Training Manager
Gourmet Gulf

Jana Majzoub

Founder
Behind My Meals

S. John Manohar

Cluster Director of Housekeeping
J5 Hotels

Jothie Walford

Managing Director
Gtech

Leena Varghese

Food Safety Specialist
Dave Quality Management

Maria Challawala

QHSE Advisor
Kitopi

Marwa Kazoun

Corporate Quality Assurance Manager, Global Catering Services

Mayur Bommai

Co-Founder
Laundryheap

Mohamad Abou Laban

Managing Director
OCS

Mona Harbali

Food Safety Manager
Lavoya Restaurants Group

Pamini Hemaprabha

Luxury Hospitality
Professional

Oualid Marghin

Director International Operations
Wendy's

Prakul Tewari

Senior Vice President, Al Ghurair FM Consultancy

Rohit Sharma

Regional Sales Director
Dhofar Global

Rita Abi Ghosn

Director of QHSE & Nutrition
Intercat Hospitality

Rita Abu Obeid

Co-Founder
Specifico

Sajjad Akram

Soft FM Expert Consultant
Masdar City

Sarika Saluja

General Manager, World Toilet Organization

Shafeek Sainlabedeen

Chief Executive Officer, Tafawut Environmental Services Llc

Shamal Raj

Executive Housekeeper
Atlantis The Palm

Shinaan Madathil

Associate Director
Emrill

Varun Kalra

Cluster Executive Housekeeper, The First Group Hospitality

Zachary Roy

Restaurant Manager
LOWE

Dr. Kani Chezhian

Manager, International Restaurant Quality Assurance, The Wendy's Company

Jahaber Sadiq

Sr. Manager – Food Safety & Microbiology, Emirates Flight Catering

Hanan Farag Rashed

Infection Control Preventionist, Emirates infection prevention and Sterilization Society

Subhojit Banerjee

Executive Director, Housekeeping
Wynn Al Marjan Island Ras Al Khaimah

Tatjana Ahmed

Director of Housekeeping, Grand Hyatt Dubai & Chairperson of the UAE Housekeepers Association

Lakshmi Priya Shanmugam

Infection prevention and Control Practitioner, Emirates infection prevention and Sterilization Society

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FAQs

When and where is the Conference?
This will be held on 13 Oct 2025 in JW Marriot Marina, Dubai, UAE.
Is it a virtual or a physical event?
This is a physical event.
Who can attend?
  • Laundry professionals
  • Senior Housekeeping professionals of hotels
  • Soft FM Service providers
  • Healthcare and infection control professionals
  • Food hygiene and safety professionals
  • Educational institutions
  • Sustainability experts
  • Cleaning industry associations and organizations
  • Regulatory authorities
  • Industry consultants and experts
  • Hospitality professionals
  • Shopping malls and airports
  • Cleaning chemical and equipment manufacturers and distributors*
What are the event timings?
The event will resume at 10:00 am and will close by 4:15 pm.

Sponsors

Diamond Sponsor
Gold Sponsor
Lanyard & Badge Sponsor
F&B Sponsor
Session Sponsor
Session Sponsor
Table Top Sponsors
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Contact us

For Sponsorship Opportunities

SHAHID KHAIR

+971 521093676

[email protected]

For Speaker Opportunities

SAMIYA ANDRABI

+971 526851954

[email protected]